Our mission is to influence the influencers in children and youth’s lives. This is done through creative products, programmes and the constant development of leaders in
the Body of Christ. God works through His Body and as we engage with leaders in the church we see the need to reach the children when they are young as part of the strategy of the global church. We see the expression of this mission look so different depending on where we are, from a developed world with first world needs (middle class and wealthier parts of South Africa) and challenges to a very, very rural world in the bush where the needs are as desperate and the challenges at times can feel insurmountable. In all of this we continue to stand, train, advocate and love on His people in the church wherever we serve.
We see how many ministries, churches and individuals find their place in God’s plan where they can make a difference and change their world! We often have found the reason why God has called Reaching a Generation into life has been to impact lives where we find the greatest needs. We often start projects, oppose unrighteousness, invest in the impossible, defy odds and to do this requires us walking by faith! This makes what we do hard as well as incredibly rewarding when change comes and change really does come! We realize once more that without God it is impossible to see change happening in our world so needy of Him!