Embrace Dignity challenges power inequalities based on gender, class and race that lead to the oppression of vulnerable people through prostitution, sexual exploitation, and sexual abuse by using a three-pronged approach focused on:
advocating and achieving law and policy reforms that decriminalise the victim and address the demand by criminalising the purchaser
shifting public attitudes from the blame of prostituted women and girls, towards an understanding of the conditions that lead to their vulnerability, a recognition of their inherent dignity and an improved public awareness of the harms and oppression of prostitution.
providing and campaigning for increased employment options for prostituted persons with the aim of enabling their exit from prostitution, and therefore reducing the harms they are exposed to.
Historical factors like racism, migrant labour, the denial of socio-economic opportunities, unemployment and the unequal power relations that still exist between men and women in South Africa, also inform how we address prostitution and sex trafficking in this country.