Sector: Social Ministries & Social Development

Head Of Organisation: Nozizwe Madlala-Routledge
Position: Executive Director and founding member

Website: Click to View
Office Telephone: 087 095 3086
Office Email:
Province: Western Cape
Street Address:
Embrace Dignity, 123 Hope Street
Western Cape
Postal Address:
Postnet 29, Private Bag X9190
Cape Town
Western Cape


Embrace Dignity challenges power inequalities based on gender, class and race that lead to the oppression of vulnerable people through prostitution, sexual exploitation, and sexual abuse by using a three-pronged approach focused on: advocating and achieving law and policy reforms that decriminalise the victim and address the demand by criminalising the purchaser shifting public attitudes from the blame of prostituted women and girls, towards an understanding of the conditions that lead to their vulnerability, a recognition of their inherent dignity and an improved public awareness of the harms and oppression of prostitution. providing and campaigning for increased employment options for prostituted persons with the aim of enabling their exit from prostitution, and therefore reducing the harms they are exposed to. Historical factors like racism, migrant labour, the denial of socio-economic opportunities, unemployment and the unequal power relations that still exist between men and women in South Africa, also inform how we address prostitution and sex trafficking in this country.


Our vision is to contribute to a South African society that embraces the dignity of all people as enshrined in our Constitution and opposes commercial and sexual exploitation of those made powerless and vulnerable by poverty or the absence of choice. We envision a society where law reform is used to reduce demand and supply of prostitution, government support is provided to empower survivors with skills to transform their lives and where public attitudes concerning prostitution are based on a proper understanding of the various ways in which people become prostituted or trafficked.


• Advocacy and Awareness

• Children

• Counselling and Therapy

• Ethics

• Women

• Youth (secondary school & students)

• Human Trafficking

Networks or Memberships

Coalition against trafficking in Women; Coalition Abolition Prostitution (CAP); Equality Now; Masimanyane Women’s Support Centre; The Coalition to End Sexual Exploitation SA (CESESA)

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